Wizraft

Case Studies

Deep dives into real business scenarios, growth strategies, and lessons learned from both successes and failures.

Why I'll Charge ₹2 Lakhs for My Gym (Not ₹20K)

Business Model Design•12 min read

Applying $100M Offers principles to design a premium gym business for a tier-2 city in Tamil Nadu. A deep dive into value-based pricing vs commodity pricing.

₹2,00,000/year
50 HNIs
High Margins
Pricing StrategyAlex HormoziFitness Industry